As with my views on social media in general, I believe its impact on businesses can be positive and negative. On the one hand, we've never had such close contact with businesses, and peer reviews are priceless. Before, you could complain, but no one would really see it. Now, it's noticed right away (by both the business and consumers), and businesses really have to pay attention to their customers' needs. On the flip side, people can be unfairly unkind and vindictive for seemingly no reason. I certainly think it's harder on small businesses (for huge businesses like airlines and such, I don't mind if people write negative reviews all day! haha), but it's hard when small businesses are impacted negatively by unfair reviews. Sometimes I'm skeptical of the reviews I read because I wonder if people were paid to write them. I wonder about the motivation in general. But overall, I find them very helpful (not to mention sometimes very entertaining). I personally do...