So, I don't currently have a business, but one day I'd like to start something -- most likely either a writing/design firm or a site related to tips on affordable, fun things for families in North County to do. I feel like I've learned a lot about the creative world from my full-time job now at an agency, and it would be challenging/fun to see if I could do it on my own one day!
I've also learned a lot about what to do with kids in San Diego since I spend a lot of time trying to find things for my kids to do on the weekend so we aren't just sitting around. I'd probably create a bunch of daily itineraries for fun things to do (formula = activity, special tips about the activity, then where to eat nearby) for every time of year--and my social media would be more focused on upcoming events for people to go to.
For the creative agency business, I think my logo would either be my initials (MLM), so maybe MLM Creative or something more abstract like Wave Creative, Pisces Creative, California Creative or Sunrise Creative. The logo could feature some sort of icon like a wave, fish or sun symbol, or maybe even just in a color that I think represents that aesthetic (like a light mint retro green or sunrise gradient).
For a tagline, I'd want to do something related to my mission, perhaps "Writing. Design. Communications" or something a little more cheeky and playful. I have to think on that one more! I'd want the fonts to be modern looking without being too trendy. So maybe Helvetica, but I'd want to look into others that have a California coolness to them while still looking professional. In an initial search I found this one and this one.
For my other business idea, I'd want to call it either something straightforward like North County Parent or The SD Weekender, with a tagline like "Finding fun things for your family, so you don't have to!", "Beyond the park: fun for the whole fam in North County", "Less planning, more fun" or "When you just need to get out of the house :)"
Again, I think I'd want something playful and fun when it comes to the font and colors. I don't want it to look too feminine or too masculine because I'd be hoping to attract both moms and dads and/or grandparents. So something again probably in the green range that matches my breezy, casual, playful, but organized and on-top-of-it brand!
This was a fun exercise!
I've also learned a lot about what to do with kids in San Diego since I spend a lot of time trying to find things for my kids to do on the weekend so we aren't just sitting around. I'd probably create a bunch of daily itineraries for fun things to do (formula = activity, special tips about the activity, then where to eat nearby) for every time of year--and my social media would be more focused on upcoming events for people to go to.
For the creative agency business, I think my logo would either be my initials (MLM), so maybe MLM Creative or something more abstract like Wave Creative, Pisces Creative, California Creative or Sunrise Creative. The logo could feature some sort of icon like a wave, fish or sun symbol, or maybe even just in a color that I think represents that aesthetic (like a light mint retro green or sunrise gradient).
For a tagline, I'd want to do something related to my mission, perhaps "Writing. Design. Communications" or something a little more cheeky and playful. I have to think on that one more! I'd want the fonts to be modern looking without being too trendy. So maybe Helvetica, but I'd want to look into others that have a California coolness to them while still looking professional. In an initial search I found this one and this one.
For my other business idea, I'd want to call it either something straightforward like North County Parent or The SD Weekender, with a tagline like "Finding fun things for your family, so you don't have to!", "Beyond the park: fun for the whole fam in North County", "Less planning, more fun" or "When you just need to get out of the house :)"
Again, I think I'd want something playful and fun when it comes to the font and colors. I don't want it to look too feminine or too masculine because I'd be hoping to attract both moms and dads and/or grandparents. So something again probably in the green range that matches my breezy, casual, playful, but organized and on-top-of-it brand!
This was a fun exercise!
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