I looked at some large businesses and some smaller businesses for this assignment: BigLittleFeelings, Busy Toddler, Transforming Toddlerhood, Nike, Amazon, and Main Street Oceanside.
I know Instagram works effectively for BigLittleFeelings, Transforming Toddlerhood, and Busy Toddler since that's how they deliver content to people. I think it's their primary form of business actually besides course sales and book sales. They usually do reels or a carousel of images with text or images about how to do things like deescalate tantrums, help kids transition to things, etc.
For Busy Toddler, they seem to get a lot of likes on posts about a specific activity or on reels with advice. I don't really see them using hashtags. They have about 1.5M followers and tend to get around 30k likes, 500-100 comments for each post, and they post at least once a week.
Big Little Feelings posts regularly, usually daily or every couple days. Their last post was yesterday. They have 2.8M followers and usually get 40-13k likes and 500-1,000 comments per post.
Transforming Toddlerhood has 630k followers, and each post usually gets 4k likes/100 comments, She posts at least once a week and definitely does use hashtags at the very bottom (in a large group). She tends to switch it up between posts depending on the topic, including: #parentingtips #mommylife #4yearsold #honestmotherhood #raisingtinyhumans #toddlermommy #mindfulparenting #toddlertips #parentinghelp #parentinghacks. Because she uses so many different hashtags and uses them on every post, it's hard to know how much of a difference they're making in terms of bringing new people to her page. But I imagine some people do find it through the hashtags, or she advertises to people who follow Big Little Feelings (and vice versa). I'm pretty sure that's how I found her. Or a parent forwarded me one of her reels... I can't recall.
Main Street Oceanside has 17k followers and gets around 70 likes/3 comments per post. They regularly use hashtags like #shoplocaloceanside #downtownoceanside and #downtownoceanside. And they seem to get followers that way, or by following other Oceanside tourism/food-related accounts.
I found it very interesting looking at Nike and Amazon. Amazon gets very few likes, and Nike gets a couple hundred thousand likes for each post. They generally feature one athlete with no hashtags and only include video or photo content. I would say the much larger companies like Nike and Amazon don't really use hashtags because they don't need them.
For all the businesses, I tried searching for their related hashtags (like #toddler tips, #toddlerparenting, #sandiegoevents, etc), and I did find a lot of the businesses on there. I've also been following popular hashtags in San Diego to see what comes up. For example, there's #leucadialife, #shoplocaloceanside, and #carlsbad. I've come across some interesting businesses that way, so it's definitely worth trying out. I feel like the best use of hashtags now is just at the bottom after the post content, in a big group so the message itself isn't cluttered.
I think a budding business like mine without any brand recognition could definitely benefit from some hashtags. I can also start following all those businesses I found through the above hashtags and tagging them in posts. Some hashtags that might work for me would be: #parentingsandiego #mommylife #raisingtinyhumans #mindfulparenting #parentinghelp #dadlife #grandparents #sandiego grandparents #sandiegofamilies #encinitas #carlsbad #leucadia #leucadialife #encinitaslife #encinitascalifornia #oceansidelife #oceansidefamily #downtownoceanside #shoplocaloceanside
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