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Week 16 Part B: Building Out Your Strategy

Content calendar

Week of 12/11-18

  • Do a FB and IG post on Jingle Terrace lights (including images)
  • Post a list of kid-friendly, family-friendly gifts or stocking stuffers (create on Amazon)
  • Post poll: Are you using Elf on the Shelf to get your kids to be "nice" not "naughty" this time of year? :-)
  • Try out a TikTok Reel of Jingle Terrace (video)
  • Post on Oside Boat Parade (carousel photos)
  • Look at number of likes and comments on posts and respond to comments (1 hour)


Week of 12/18-25

  • FB and IG post on Teddy Bear Tea experience at Aviara hotel (photos and video)
  • Create a FB Ad with a budget of $30 to run for a month
  • Share FamDiego's list of best places to see lights on Facebook
  • Post IG story of Trader Joe's Gingerbread House as an easy option for family fun (photos and video)
  • Post on things to do around Hanukkah in North County
  • Post on the San Marcos skating rink and other activities there (photos and video)
  • Look at number of likes and comments on posts and respond to comments (1 hour)
Week of 12/25-1/1

  • FB and IG post on Polar Express experience (photos and video)
  • Poll on NYE traditions with kids (Facebook)
  • Send out newsletter wishing Happy Holidays and thanks for being part of the community
  • Look at number of likes and comments on posts and respond to comments (1 hour)
Week of 1/1-1/8

  • Start new FB ad based on performance of prior ad
  • Look at number of likes and comments on posts and respond to comments (1 hour)
  • Share list of new years resolutions around parenting and activities (for example, take a pottery class with my daughter) and ask others to share things on their list
  • Post on free things to do with kids (after the spending of the holidays!)

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