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Week 10 Part A: Researching Email Marketing

I think with my goals for my business, it would be realistic to send a newsletter out monthly. Later, if I have more bandwidth, I think weekly would be ideal, so I could do a weekly roundup of upcoming events in North County. However, monthly could be ok for the time being to do a monthly roundup.

My business could definitely use a calendar of events, plus a spotlight on an especially cool event I went to recently. There might also be a section for new products I love or new businesses I love. 

One of the newsletters I read regularly (Cup of Jo) has a quote at the end, which I always enjoy. It's generally something fun and female-related. And the newsletter itself is a great summary of what was on the blog that week. It's super well done.

I could also include a comic or cartoon by someone like Grace Ferris. Of course, I'd want to include my social icons and perhaps an incentive if people share the newsletter. I read Katie Couric's newsletter every morning, and she has prizes for that sort of thing. In my opinion, she does way too much advertising in her newsletter overall, but I still love it.

It would also be fun to do occasional interviews with local businesses or other parents in the area. The news aggregator website I write for (Sunday Long Read) currently has a "most-read" section every week, which includes the top-read articles from last week. I think that's a great idea. They also have guest editors who curate the list. It would be nice to have a fellow parent do that from time to time. 

Another newsletter I follow (Morning Person) has TV and book recommendations. I think at least the book recommendation item could apply; perhaps some parenting books or just a couple fun "beach reads" or something. 

One of my clients at work has a newsletter on their latest scientific research, and it includes a button to donate. Mine would obviously not have that, but it could offer an option for a longer newsletter that people pay to subscribe to. Just a few ideas!

As for similar companies to mine in terms of parenting, I signed up to get the Big Little Feelings newsletter, and they have really good content. They give you a parenting scenario (like tantrums) and then walk you through how to deal with it. Later, they tell you to purchase their course for the full tutorial and other tips. It's actually very well done, and I like how they do give real advice in their newsletter.

Comments

  1. Alex GarzaNovember 1, 2022 at 9:23 PM

    I think you have all of your information done very well. I'd add a section for people to reply with recommendations of places that they have been to and want to share to others. Nicely done though!

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  2. Mom goes back to college.November 2, 2022 at 8:35 AM

    I subscribed to big little feelings as well. I enjoy the scenarios dealing with toddlers in general. I'm looking forward to seeing your page full of events during the holidays. Great!

    ReplyDelete
  3. Sarah Mitulski - CSIT 155 FA'22November 4, 2022 at 12:43 AM

    Good idea for a calendar of events and a highlight of your favorites as of late. I wonder if it would work to send out an email at the beginning of the month and the end as well. You could send out an event calendar at the beginning of the month and a quick recap at the end of how the events were. Nice thinking :)

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