Adding a personal touch to a post seems to make sense when the business involves, well, people! So basically probably every business. I think the point made here is a good one-- it all depends on the tone of the piece. Obviously for something recreational like my business (sharing fun things for families to do together), it can be more casual and relaxed. But for someone whose business is, say, a funeral home, you're not going to be making puns and using a lot of exclamation points. It's going to be respectful and empathetic in tone. Perhaps the blog could be advice on writing an obituary or how to help someone who is grieving. I don't know why I chose this example, it's very dark! But it's the first thing I thought of!
Blogs or vlogs would absolutely work for my business. I can do more seasonal posts like "Top 5 pumpkin patches in North County" "Shortest lines for Santa in San Diego" OR more evergreen ones like "3 affordable staycation itineraries in San Diego" "Managing tantrums and expectations on family trips" or "5 snacks I always keep in the car" (this one could even include affiliate links).As for other businesses to think about, I'll use Encinitas Donuts as an example since I follow them. Maybe they could do a fun vlog showing how they make donuts or a reel of images showcasing a busy weekend morning. Another fun post might be "Best donut and drink pairings".
The other business I thought of right away was my partner's side project: a website where he reviews tech products. He does a lot of posts about new products on the market (unboxings and that sort of thing) with affiliate links. My dad also runs a business on fishing shows. Perhaps he could do a vlog like "I mapped out your next fishing show visit for you!" or interview the owner of La Paz Sportfishing at his booth.
Other types of businesses that might not be able to use this style of outreach could be ones with legal concerns, perhaps hospitals or law firms where client and patient confidentiality is supreme. You obviously can't tell a patient story using their real name, or do a post offering legal advice or providing medical diagnoses. Those are just a couple examples!
I'm excited by the possibility of doing some blog posts about family events and tips in North County!
Thank you for the suggestion!
ReplyDeleteI like your blogging/vlogging idea would work really well with your business! It would really show other people what your business is about and would really attract more people to your business. I like that you mentioned affiliate links because adding them could really help you earn more money.
ReplyDeleteI also think businesses such as a hospital are not suitable to use this style. When we use this style in our post, we have to think about that is it the correct situation.
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