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Week 15 Part B: What we Learn from FaceBook Analytics

Unfortunately, I don't have enough followers to track my analytics on Facebook yet. So I read about Apple's privacy policy changes. This was quite fascinating!

I didn't know this, but apps now have to ask your permission when they want to track you through other apps and sites owned by other companies. I guess Apple has a totally new privacy feature—the App Tracking Transparency (ATT)—that makes it harder for apps and sites to follow you and see your behavior.

According to Forbes, technically speaking, it does this by "revoking access to the identifier for advertisers (IDFA), the unique code assigned to each user. Apple can police this on a technical level because when you say no to tracking, advertisers receive a string of zeros instead of the code." That is really interesting!

As a user, I find this beneficial since I don't want my info out there to anyone who wants it. But as someone who would need to attract followers through social posts and ads on platforms like Facebook, Twitter, TikTok, it might hamper my ability to do more personalised advertising.   

It seems the decrease in revenue for Meta has been huge in terms of losing ad dollars (though of course they are still making plenty of money!). I'm curious to see how it continues to impact advertising, and what workarounds companies are coming up with to keep making super targeted ads. It seems some companies are already doing this using your sign-in method (though Google, Facebook, or email address). I don't understand the technical nature of all of this, but it's good to keep an eye on, both as a consumer and business owner.


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