Week 13 PartB: Developing Online Advertising

I created a few potential ads for FB and Instagram above. In my next attempt, I need to figure out how to alter the copy below the image. I tried doing a couple of general ads and then a few that boosted some of my more popular posts. I've done Twitter ads for a website before and those seemed easy to create/monitor, so in the future, I would definitely try to do some on Twitter for North County Fam.

For social ads, I think my main objective would be to build brand awareness, establish an online presence and engage with people. I'm not selling anything (yet), so I'd just be utilizing the ads to get more people to my social pages and subscribe to my newsletter.

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Week1A: My Spooky Blog Theme

Welcome to my blog! I chose this theme because, well, fall is approaching and my daughter and I love Halloween. Why not get in the "spirit" already? This coral/orange color felt urgent but also fun! I felt this theme had a clean, user-friendly look too-- which is likely what you want when you have people quickly scrolling through content, right? I changed a few of the fonts to make them more legible (no italics, for example). I'm planning to make some more adjustments depending on how many photos I use and whether the format is working in terms of the content I'm putting out. *Noting here that I wrote these as three separate paragraphs, but the theme joined them all together. I even tried altering the html language... to no avail. Anyway, I need to figure out how to create separate paragraphs on this blog! Let the learning experience begin!

Week 12 Part A: Using Business Specific Online Tools

Since my business is community and collaboration-based, I found these sites very fun to research. I first joined a few groups on LinkedIn: Conscious Parenting, Mindful Parenting, and San Diego 411. I'm interested to see how they play out and what messages come up on each group. I'll check back later this week. I also searched for some groups on MeetUp. I used to go to MeetUps in NYC when I had just moved there and was looking for friends. I did meet some nice people, though I also encountered a lot of odd men who just came to the MeetUps to meet women. So with MeetUp now, I would definitely be very selective in which groups I posted on or events I attended. I joined MomsNightOut so far. I didn't see too many parenting groups in there, so that could certainly be a good opportunity for me to create a couple MeetUp events for North County parents! In the same vein, I could try posting things on Eventbrite, since I often use that to find local events. I don't think Google ...

Week 11 Part A: Marketing with Twitter, TikTok, Google for Business, LinkedIn, and more

I decided to look at social influencers and Tik Tok, since I know the least about both of them. I think social influencers (though I really despise the term and tbh kind of the concept!!) could really help me grow my brand. For example, if I had the woman behind FamDiego sharing some of my content, it might be helpful. She mainly stays in actual San Diego, so I don't think it would be a conflict of interest or competition...but who knows! Anyway, worth a shot. I like the idea of having an influencer write a guest post and then share it on their site. So FamDiego could come to an event with me in North County, say, and then write about our experience together. Or just tag me in her post about the event perhaps? And I could do the same. For Tik Tok, I'm not sure how it would be too different from doing a Reel on instagram or Facebook..but maybe I could just post that content on Tik Tok as well. I know a lot of "mommy blogs" (also dislike that term haha) do little reels ...

Megan's CSIT 155 - Fall 2022 Class Blog

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