The target market for my fictional business (NC Weekender or North County Fam) a site for tips and suggestions on affordable, fun things for families in North County to do) is parents living in North County, San Diego. I think it would generally be geared to parents somewhat similar to me:
- 30s-40s
- male or female
- has younger kids (under 10)
- single or married/coupled
- more progressive than conservative
- somewhat adventurous
- silly/fun/funny
- slightly outdoorsy
- doesn't take themselves too seriously!
I think my perfect customer is anyone who is looking for something new to do with their small kids on the weekdays or weekends- and hoping to find something both enjoyable for the kids and for them. It's not going to just be a list of parks (unless the park is SUPER cool)! :-)
* I don't know what's happening with my font in this post. It's all highlighted white and I can't figure out how to get rid of it.
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