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Week 4 Part B: Defining MY Target Market


The target market for my fictional business (NC Weekender or North County Fam) a site for tips and suggestions on affordable, fun things for families in North County to do) is parents living in North County, San Diego. I think it would generally be geared to parents somewhat similar to me: 
  • 30s-40s
  • male or female
  • has younger kids (under 10)
  • single or married/coupled
  • more progressive than conservative
  • somewhat adventurous
  • silly/fun/funny
  • slightly outdoorsy
  • doesn't take themselves too seriously!

I think my perfect customer is anyone who is looking for something new to do with their small kids on the weekdays or weekends- and hoping to find something both enjoyable for the kids and for them. It's not going to just be a list of parks (unless the park is SUPER cool)! :-)

* I don't know what's happening with my font in this post. It's all highlighted white and I can't figure out how to get rid of it.

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