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Week 4 Part A: Defining Target Markets

I chose Sprouts and Cream of the Crop as my two websites. I would say the most obvious difference between the two is that Sprouts is most definitely professionally designed, while COTC is definitely homemade. Sprouts is very organized and has content that is regularly updated, whereas COTC doesn't seem to be regularly updated.  The more subtle differences are probably fonts and things like that. 

I think both companies are supposed to appeal to generally the same type of person: someone who is interested in fresh, possibly organic, healthy, local, affordable food. That person is also most likely more progressive (in my experience). Sprouts has multiple locations, so that can appeal to anyone--while COTC is only one location and probably just for people who live nearby or have lived in Oside for a long time and have gone there for a while.

I think for Sprouts, they are going for a playful, casual, fresh look on their site--and one that is user-friendly for their demographic. It's a very engaging site, and they seem to know their audience well (same demographics as above). I also love their fall header/photos up top! It looks really appealing and fun, with lots of vibrant colors and white space. I don't really feel COTC has an intentional tone or look. It's not heavily designed, and it definitely comes across as local. 

Again, I feel like Sprouts is super user-friendly and appealing, from their excellent hierarchy to their choice of casual font. They seem to know what their audience wants too: deals, recipes and the option to order online. COTC is not too user-friendly, especially on mobile. And they don't have too much content on their site overall, which I actually think is ok since it's a local spot with one location and probably doesn't have a ton of website visitors. Both seem to have social media, but Sprouts' looks more up-to-date.

I'd say the food photos are better quality on the Sprouts site than on COTC. I think COTC could definitely take some more appealing photos and put them up.

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