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Week 5 Part B: Learning about FaceBook Data Collecting

When it comes to your reach on social, it's important to know how many people have seen your posts (and in what time period) to stay on track with your goals and see if some posts or ads are reaching more people than others. I tested this once for a website I write for called The Sunday Long Read. I wrote a couple ads for them and tested out different demographics to see how many impressions we got/clicks/etc. I didn't think one ad would reach that many more people, but it did! As far as posts go, it's nice to see if more people view them at certain times of day, on different days, etc. For my job, we usually do social posts on weekdays between 10-2pm because it tends to work best for our audiences (except for deadline-oriented posts). The insights tool also helps you learn your potential audience (with an ad), which is fun!


Engagement is important because, even if you reach a million people, if they aren't interacting with it (clicking, commenting, etc) it might not be doing anything. As the textbook explains, you have to post things you'd actually want to read yourself. For example, don't just say "We've got great tips on things to do with your kids" (for my business). Instead, I could say something more interesting like "What's your favorite local beach to take your kids to?" I think more people would tend to interact with that since it's a question, it's open-ended, and people love to share their expertise/opinions! Insights also lets you see the top-performing posts (most likes, most comments) and other important info like what types of content is getting the most attention (photos, videos, stories, etc). You can also see age, gender, location, etc info. I'm interested to see how my page develops once I get some followers! For now, I'm taking a look at some similar pages (like Minnesota Mom and FamDiego) to see what their pages are doing.

I liked/followed/commented on this classmate's page: https://www.facebook.com/Protein-for-Pets-Vista-105098032365249

Plus liked/followed these (the only pages currently up as of this posting): 

https://www.facebook.com/EncinitasDonuts

https://www.facebook.com/PurpleTsunamiClothing/

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