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Week 6 Part A: Engaging Your Customers - FaceBook Strategy

These are the businesses I chose to like on Facebook:


https://www.facebook.com/saintlouismom
https://www.facebook.com/SanDiegoFamilyMagazine
https://www.facebook.com/SanDiegoMomsCo
https://www.facebook.com/SanDiegoParent 
https://www.facebook.com/CountyofSanDiegoParksandRecreation
https://www.facebook.com/castateparksSD
https://www.facebook.com/CityofOceanside

I chose these businesses because they are either similar to my business or resources I could use for my business (in terms of looking for content to post about events in San Diego County). I'd say most of these pages post upcoming events using one or two images. I don't see a lot of videos being used.

San Diego Family Magazine does contests, which get a lot of engagement, and things like "Best Fall Events," "Best Pumpkin Patches," etc. San Diego Moms does not get much engagement. Parent Connection has what I think are great posts, with lots of nice photos and events people should be interested in. But they don't get a lot of likes. Maybe because they don't ask questions?

San Diego Parks and Recreation has a lot of engagement, with their "Hawktober" post getting a ton of attention. Their posts are really well written: casual but professional and short with all the pertinent details. CA State Parks does a lot of alerts about coastal conditions and beach cleanup events. Those don't get a lot of engagement, however. Their most engaging post seemed to be one on how the coast is being impacted by climate change.

The Oceanside Gov page seems to get the most likes on posts about individual people and plans for the city. Also, there's a lot of engagement on a post about birds. Apparently birds are the way to get attention on Facebook! 

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