I decided to look at social influencers and Tik Tok, since I know the least about both of them. I think social influencers (though I really despise the term and tbh kind of the concept!!) could really help me grow my brand. For example, if I had the woman behind FamDiego sharing some of my content, it might be helpful. She mainly stays in actual San Diego, so I don't think it would be a conflict of interest or competition...but who knows! Anyway, worth a shot. I like the idea of having an influencer write a guest post and then share it on their site. So FamDiego could come to an event with me in North County, say, and then write about our experience together. Or just tag me in her post about the event perhaps? And I could do the same. For Tik Tok, I'm not sure how it would be too different from doing a Reel on instagram or Facebook..but maybe I could just post that content on Tik Tok as well. I know a lot of "mommy blogs" (also dislike that term haha) do little reels
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