I did a couple posts about things we did recently in the San Diego area that other families might enjoy: going to these vintage trailers in San Clemente (not technically SD but close to North County!) and checking out a Halloween house in Oceanside.
I used the hashtags #vintagetrailer #sanclemente #sandiegolife #familyvacay #campingsandiego #halloweensandiego2022 #oceanside and #oceansidecalifornia. I found them after following a bunch of other local accounts + through the research we did on other businesses (Part A). They were all specific to my business in that they were local travel or family related.
I posted around 9am for both, honestly because that's when I had a minute before work! But I'll be experimenting with other times to see. I know for my job we usually post between 10-3 but I wonder if that's different for people with kids. Maybe they look at their phones after bedtime... around 9pm or something.
So far I think it's just people in my class liking my posts, and I've had a few scammers or advertising people follow me just to ask if I want their ad package. But I'm also getting some local follows (people I've followed who are following me back).
I learned from this exercise to be more careful about who I let follow me, and not to just accept every request. Those ad companies are pretty predatory and since my company is family-based with photos of my kids (though I am keeping them far enough away that their faces aren't recognizable), I should be choosy in who I accept/what I post.
I liked and commented on Encinitas Donuts and Inglourious Bagels on IG. (I also took my kids to Inglourious Bagels last weekend to check it out after seeing their fun content online.) And then I posted comments on the blogs of Encinitas Donuts and Purple Tsunami.
I like that you're thinking through a different lens for your posting times especially because of the market you want to advertise to. There are popular times to post for a business, but busy parents have a different schedule. Congrats on getting some local followers!
ReplyDeleteI also got a few scammers asking me to subscribe to their add. Thanks for sharing and I can't to take my family camping soon!
ReplyDeleteI hate the bots haha ever since I've been using hashtags I get so many bot comments. I think it's a good idea to mitigate who can follow you. I would say just watch out for those bot comments and delete them as soon as possible.
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